Project

Region	National coverage
Title of the Programme	Culture
Title of the Project	AndroMedia
Number of the Project	KU-ACC1-001
Project Promoter	Word 21
Project Partner from Donor State	Sofiya Zahova (Iceland)
Status	Estimated project duration: 12/2020 – 04/2022
More Information	Target group: Students of journalism, Culture and arts players including artists and performers, general public Web pages: https://www.andro-media.cz/ https://www.facebook.com/slovo21/ (in Czech only)
Total Eligible Costs	32 560 EUR
Grant	29 182 EUR (90 %)

Project description:

The Romani culture and arts are a part of the national, European and world cultural and artistic space, and it keeps growing and developing constantly. There is a new generation of young educated artists and performers active in the area of music, dance, new media, arts, alternative arts, theatre and literature. Unfortunately, there is a substantial lack of interest and knowledge of critics who would be able to approach critically to Romani culture and arts.

Unfortunately, to this day we cannot talk about sufficient interest and knowledge of critics who would be critical of the creation and presentation of Romani culture and art. The AndroMedia project contributes to solving this issue and supports the development of artistic and cultural criticism through interdisciplinary activities, which will include several workshops, seminars, discussions with the audience and the professional public, both in direct and online communication.

The project activities will contribute to the development of the capacities of cultural actors, thanks to the strengthening of the competencies of future critics, which include students of journalism and ethnomusicology, as well as Roma writers. The project also focuses on the creation and implementation of Audience Development Strategies and the launch of an Online Discussion Forum that will contribute to social dialogue.

The project will raise awareness of art criticism in Romani literature, music, theater, fine and alternative art, through organized discussions with artists, critics and audiences and professional workshops for future critics, organized in cooperation with Ara Art, zs, Faculty of Humanities Charles University and Sofia Zahova of the University of Iceland.

After the end of the project, the situation in the field of criticism with a focus on Roma culture and art will change positively and will contribute to increasing the number and strengthening the competencies of current and future critics. The objective critical approach of experts and the audience will also have an impact on the quality and support of professionalism in the field of Roma art and its presentation.